Andrea Tognon Architecture was asked, among others creative offices, to partecipate in the process of defining a new concept for Max&Co fashion brand. The design started with several workshops involving very different subjects like musicians, artists, economists, designers, brainstorming together. Our office worked to synthesize those several inputs in a real architectural space. The project we are presenting now is one episode of this exciting collaboration with the Max Mara group and his “in house” architecture department who assisted us along all the design and construction phases. Free standing fornitures were designed by Ciszak Dalmas and by the Max Mara design office. All the lights systems we designed were developed and engineered with Nereo Bianchi @ Turnlight. Temporary windows installation is by Studio Pepe of Milan.