ADELINE ADELINE, NEW YORK

DESIGN FOR A NEW BICYCLE BOUTIQUE IN TRIBECA

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We were approached to design a new bicycle concept store in New York. This boutique was to target women looking for a special boutique to buy their bicycle. The idea was to buy a bike like a design object or a bag, higher quality, in a comfortable boutique. We developed a simple concept by placing the bicycles on a colored platform to render them more precious. All other small items are held on wood panels that run along the wall. Small items can be hung and repositioned all times in a simple way. The boutique had quite a success since it was the first concept to take the bicycles out of the usual stores with garage feeling.